I definitely think these traits can be applied to either gender, but that they play out different in each case.
I've had a few female friends who insist that they only get into relationships (or have sex, for that matter) because men agressively pursue them; that they, essentially, get tired of saying "no". I always found this apalling, but in the view of the female as the gatekeeper it seems like the logical end to the "nice girl" as the equivelent of spinelessness.
In my experience, the "nice girl", like her male counterpart, is non-confrontational and, thefore, in a relationship tends to bottle up her problems until they explode. As a result, relationships with "nice girls" often end abruptly and quite possibly over small misunderstandings that have been collecting interest over time.
When it comes to dating vs. relationships I definitely think there are parallels between the bad girl and bad boy. I think both are considered more attractive in the short-term. Which I think stems from the fact that both are seen as objects of sexuality and, arguably, irresponsible fun.